About Us

easy or hardDid you ever see something that was harder than it should be?  That is how our founder, Chicke Fitzgerald, views how the travel industry approaches booking your trip.

The travel industry has historically blazed a trail ahead of other industries.  In fact, Fitzgerald’s first book was eCommerce Pioneers, a history of the global distribution of travel.  But now, that early leadership role has become an Achilles heel, with the industry holding on to the status quo- providing booking tools for air travelers, which make up just 11% of all overnight trips taken in the US.

The underlying technology in the travel industry, built in the late 1970s, was amazing at finding hotels near city centers and airports.  This worked well for business travelers and even those on vacation.  But that represents just 25% and 8% of US travelers respectively.

The bulk of travel is what we call “life travel”.  Easily said, it is everything that is not vacation or business.  And the commonality for all of the different flavors of life travel is that the traveler knows precisely where he or she is going.

At Solutionz we believe that precision in matters when you are planning a trip.  Finding a hotel near an airport or a city center is just not good enough anymore.

So we did something about it.  Our widgets allow anyone to add trip planning to a website or blog, or an HTML email.  You can trip enable an article, a location, an event, a photo or a video.  Let us show you how.

TripProximity is a venture of Solutionz Innovations..

The Solutionz brand is all about innovation and differentiation – in technology solutions, as well as in business models and in the whole approach to planning and booking travel.

We have served many of the industry’s top travel and technology companies and we are known as experts in global travel distribution.  In fact, our founder literally wrote the book on Global Travel Distribution and Multi-Channel Distribution.

Executive Team

Click on the image to see the profile on LinkedIn

Chicke Fitzgerald, CEO

Chicke Fitzgerald

Founder and CEO Solutionz Holdings

Game changing strategist, technologist and radio show host – zigging where others zag

Chicke spent the first half of her career working for industry leading travel distribution technology and telecom companies. If you have ever made a travel booking online or checked in for a flight, chances are Chicke worked for one of the companies that pioneered that technology.


She founded Solutionz in 1996 and has provided strategic advisory services to many well known brands and has also .  In addition to being a serial entrepreneur, Chicke is an author and hosts the Game Changer radio show, focused on innovation and growth strategies.

Board and Advisory Board

Peter Giamalva

Chairman of the Board

Olivier Houri

Investor, Board Member and Acting COO

John Richards

Senior Advisor, Advisory Board

Jody Newman

Jody Newman

Advisory Board Member and Acting Chief Legal Counsel